Top-Level Domain Advisory Services

Expert guidance in the new Internet frontier

 

As the Internet domain name space continues to expand via the delegation of new generic Top-Level Domains (gTLDs), global corporations continue to gain unprecedented opportunities as well as face numerous challenges in managing their intellectual property and protecting their brands online. Having access to hundreds of new gTLDs and the need to make ensuing decisions around how to use them – from submitting trademarks to the Trademark Clearinghouse to making defensive registrations or utilizing Domain Protected Marks List (DPML) Blocking services to actively using new domain registrations – means that knowledge and expertise is required now more than ever. Perhaps the largest of these decisions for companies is to determine whether to operate their own “islands” on the Internet, that is, to apply for their own brands as TLDs (called ‘dot Brands’).

MarkMonitor provides the expertise a corporation needs in this uncertain and ever-changing environment, delivering a comprehensive suite of solutions and services designed to reduce complexity and bring clarity to whatever situation presents itself, from new gTLD registration decisions to becoming a dot Brand applicant or registry operator.

New gTLD Advisory Services

  • Actionable, Practical Strategies

    Highlights
    Understand new gTLD launch timing and establish a customized registration strategy that reflects your brands and markets.

    Benefits
    Save time and money by planning ahead for launches and determining what registration approach (conservative, conventional, or aggressive) to take.

  • Identify New Opportunities

    Highlights
    Develop a new registration approach by identifying and utilizing short, memorable URLs that are geo-specific, buzz-worthy, or specific to niche markets. 

    Benefits
    Use your digital assets to creatively drive campaigns and marketing efforts.

  • Maximize Value

    Highlights
    Maximize the value of new gTLD assets with a thorough analysis and recommendations on how and where to redirect domains.

    Benefits
    Get return on your investment by making domains live and tracking traffic and conversion rates.

Brand protection strategies

  • Trademark Clearinghouse (TMCH) Submission Services

    Highlights
    Streamline the process of collecting, submitting and managing submissions to the TMCH.

    Benefits
    Gain constant visibility into trademark submissions and current statuses, ensure accuracy of submissions, and enable smooth Sunrise registrations of new gTLDs and seamless management of Sunrise Codes (SMD Files).

  • Trademark Clearinghouse Services

    Highlights
    Streamlines the process of collecting, submitting and managing submissions to the Trademark Clearinghouse and provides constant visibility into trademark submissions and current status.

    Benefits
    Ensures accurate submissions and enables smooth Sunrise registrations in new gTLDs and seamless management of SMD Files.

  • New gTLD Registration and Blocking Services

    Highlights
    Easily and efficiently register, manage, block and secure your portfolio of domain names across all new gTLDs where eligibility requirements are met.

    Benefits
    Benefits: Rely upon the industry’s most secure and feature-rich domain management portal to gain visibility and control.

  • URS Services

    Highlights
    Outsource the entire URS (Uniform Rapid Suspension) process to experts in domain dispute resolution administration.

    Benefits
    Expedited arbitration process for dealing with instances of clearly infringing new gTLD domain name registrations. 

  • New gTLD Information Center

    Highlights
    The industry’s most comprehensive source of new gTLD registry information including costs, requirements, availability of blocking and launch timing.  

    Benefits
    Plan effectively, reduce complexity and register intelligently.  

Dot Brand TLD Advisory Services

  • Strategy Development

    Highlights
    Performs opportunity and risk assessment, plus investigation and research to enable informed “go/no-go” decisions.

    Benefits
    Helps companies develop the optimal strategy for leveraging opportunities and limiting risks, by determining the potential impact of alternative TLD scenarios.

  • Application Writing and Submittal

    Highlights
    Works closely with client to write and submit full ICANN application within required deadlines. 

    Benefits
    The well-written application is the cornerstone of a successful TLD application.

  • Facilitation of Objection Filing and Dispute Resolution Submittal 

    Highlights
    Assists in responding to potential objections and string contention of own TLD; also Identifies potential TLD applications posing brand threats and provides assistance in filing objections and corresponding with the designated dispute resolution provider.

    Benefits
    Helps to move TLD successfully through the objection and contention processes as well as prevents the creation of unwanted TLDs which threaten your brands.

  • Dot Brand Operational Consulting/Project Management

    Highlights
    Facilitates the compilation of application details from third party providers, coordinates pre-delegation procedures, etc.

    Benefits
    Enhances a company’s chances of successfully acquiring a branded or industry-based TLD by leveraging ICANN experts with thorough knowledge of the application and testing processes.

  • Implementation and Launch

    Highlights
    Manages the overall implementation and testing of the registry system, as well as all operational and procedural aspects of the launch.

    Benefits
    Experience a trouble-free, successful launch by leveraging the deep understanding MarkMonitor has of TLD-launch policies and rights protection mechanisms and procedures.

Deep insight, neutral perspective, and brandholder advocacy. As the world’s largest corporate registrar and with long-time expertise in corporate domain strategy, MarkMonitor enjoys relationships with every key industry constituency. MarkMonitor is committed to providing the community with timely, accurate information on developments with the new TLD process, along with unbiased perspectives on how brandholders will be affected.

Additionally, as issues arise which might negatively affect our clients, MarkMonitor will be a strong advocate, to ICANN and in other forums, on behalf of brandholders.

All new gTLD services and solutions offered by MarkMonitor will meet final rules and requirements once they are set forth by ICANN.

New gTLD Availability Listing

Use our quick reference catalog to quickly find key information about recently announced new gTLDs.

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