MarkMonitor AntiCounterfeiting
Protect the brand equity and customer loyalty you've built
Protect the brand equity and customer loyalty you've built
Worldwide retail e-commerce sales are rising. Unfortunately, a sharp uptick in the online counterfeit market has accompanied the growth of global online marketplaces. Counterfeit products now comprise an estimated five to seven percent of all global trade1. Counterfeiters weaken your brand reputation and erode revenue by selling unauthorized goods to your consumers.
MarkMonitor AntiCounterfeiting uses a combination of advanced technology, deep industry expertise and expansive relationships with marketplaces, payment processors, investigators and industry partners to identify the full scope of the counterfeiting problem and facilitate quick enforcements. Actionable intelligence and unmatched visibility across digital channels enables you to hone in on the most egregious offenders, making tour brand a hard target for bad actors and authentic goods more available to consumers.
Counterfeit products now comprise an estimated five to seven percent of all global trade1
It isn’t just your brand that is at risk: counterfeiters adversely impact your customers, including their health and safety. Customers increasingly expect brands to do more to protect them from counterfeit, so it is your job to put a proven solution in place in order to maintain customer loyalty and trust in your brand. Counterfeiters are getting smart to current detection and enforcement strategies, so it is imperative that companies use solutions that continually analyze and improve anti-counterfeiting technology and intelligence.
See why the world’s largest companies trust MarkMonitor to protect their brand against counterfeiting
MarkMonitor provides us with a comprehensive set of solutions that are effective, measurable, and strong visible. Visible in the sense that our colleagues in the field sales office and here in headquarters see the tangible results from fewer customer complaints aabout a counterfeit product, decrease in lost sales to counterfeit, and action being taken by the brand protection team (legal and other people) against the counterfeit product. Our proactive approach includes enlisting the services of MarkMonitor, local customs in some countries, and local attorneys.
Calvin Leong
Director Legal Department, Kingston Technology
MarkMonitor offers the most comprehensive anti-counterfeiting solution enabling organizations to detect and analyze the broadest range of online brand abuse and combat it across all digital channels.
Fraudsters often leverage a number of different channels, trying to find gaps in your coverage to exploit and sell their counterfeit product. Our agile solution is able to quickly scale and meet the demands of a rapidly and ever changing online arena. MarkMonitor is able to detect, analyze, act and report across a multitude of channels including websites, marketplaces, search engines, social media, mobile apps and paid search.
Counterfeiters detract revenue from your brand by redirecting consumers to their counterfeit products. This is damaging to your hard-earned brand reputation, which can translate to lower sales as customers begin to view your brand in a negative light. MarkMonitor helps protect your brand reputation – and revenues – by finding counterfeiters across all digital channels – and helping enforce against them.
Our team of experts offers a fully managed anti-counterfeiting program designed specifically for your business needs and objectives. We have years of expertise in fighting counterfeiters and have developed rigorous standards in identifying counterfeit goods and collecting evidence.
You can count on our global team for 24/7 support and leverage our industry relationships for faster and more effective enforcements.
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