FAQ: New Generic Top-Level Domains
With ICANN's introduction of new generic top-level domains (gTLDs), the Internet naming structure has undergone significant changes. The implications for users and global corporations are extensive. MarkMonitor® is dedicated to providing up-to-date and accurate information to assist brand owners in managing their domains in a new gTLD world.
How many new gTLDs were launched?
Since 2012, more than 1200 new gTLDs have been delegated. Most MarkMonitor clients' brands met the eligibility requirements necessary to register domain names in approximately 600 of these new gTLDs.
When will the next round of new gTLDs applications be accepted?
It is anticipated that the next application round will be in 2021 or 2022. We will keep our clients informed as we learn more about potential timing.
Will MarkMonitor offer registration services across all new gTLDs?
Yes. MarkMonitor intends to provide registration services across all new gTLDs where our clients meet eligibility requirements.
How much will it cost to register new domains?
Prices will vary by Registry. MarkMonitor notifies clients as soon as pricing information becomes available.
What should my defensive registration strategy be?
Defensively registering as a means of protecting trademarks is cost prohibitive in this new environment. While companies will likely register their marks in the most popular Registries, MarkMonitor strongly recommends implementing an automated solution to detect and remediate abuse.
How should brands manage the launch of new gTLDs?
There are several steps brands can take. These include:
What is the Trademark Clearinghouse?
- Identify, submit, and renew trademarks to the Trademark Clearinghouse
- Create customized automated notifications within the MarkMonitor New gTLD Information Center for TLDs that are of interest to you
- Become familiar with Rights Protected Mechanisms (RPMs) such as the Uniform Rapid Suspension (URS), the Post-Delegation Dispute Resolution Policy (PDDRP) and the Registry Restriction Dispute Resolution Procedure (RRDRP)
- Right-size and review your domain portfolio including ensuring domain policies are current and budgets are available for new registrations, renewals and associated required resources
- Implement a brand protection program that identifies infringement across all new gTLDs
The Trademark Clearinghouse is a centralized repository of validated rights which is used in support of ICANN's New gTLD Program. The Trademark Clearinghouse enables brand owners to register their trademarks as domain names during Sunrise Periods, participate in blocking programs, and notifies rights owners and potential registrants when exact-match domain name registrations are made.
When can trademarks be submitted to the Trademark Clearinghouse?
The TMCH began accepting registration for trademark holder and trademark agent accounts on March 26, 2013.
Will MarkMonitor be providing Trademark Clearinghouse services?
Yes. MarkMonitor is providing full-service Trademark Clearinghouse Services to streamline the process of collecting, entering and submitting required trademark data to the Trademark Clearinghouse. In addition, the Trademark Clearinghouse Services also capture and manage all Sunrise codes (SMD files) to enable future Sunrise registrations as new gTLD Registries launch.
Will submitting our trademarks to the Trademark Clearinghouse mean that we will always be notified when a domain registration matching a trademark is registered?
Yes. The Trademark Clearinghouse will notify rights owners when a domain matching a trademark in the Trademark Clearinghouse is registered.
Does a holder having a trademark in the TMCH guarantee that an exact match domain name will be awarded to the holder in given new gTLD Sunrise period?
No, each new gTLD Registry determines its own eligibility requirements and allocation rules so there is a possibility that more than one trademark holder may submit in its Sunrise period. Possible allocation rules may involve: first-come, first-serve submissions; auctions; or other tiebreakers.
Is there anything else I should consider in my TMCH submission decisions?
Do keep in mind that some Registries may have special jurisdictional or Class requirements specifying that in order to qualify for a Sunrise registration, the trademark must be registered in a particular country or must be registered in a certain Class. While this may be more of an exception than the norm, companies should be prepared to submit additional trademarks for the same brands as each new gTLD Registry releases further information.
What is a “block”?
Certain Registry operators allow domain names (and possibly variants) based on trademarks in the TMCH to be blocked from registration for a fee.
What is a premium name?
Premium domains are completely subjective to Registry preference. Additional fees, known as premium fees, are applied to well-known brand strings, generic terms, or brands less than 4 characters.
What is a reserved name?
As with premium names, Registry reserved status is completely subjective to Registry preference. Reserved names are excluded from registration in a TLD. Some registries are placing major brand names on Registry reserve and release of reserved names is at the Registry operator’s discretion.
What is the Uniform Rapid Suspension (URS)?
URS is meant to provide a fast, low-cost alternative to the UDRP for the suspension of clearly infringing domains.
What is the Post-Delegation Dispute Resolution Policy (PDDRP)?
PDDRP is a rights protection mechanism for trademark holders where they may take any infringement concerns straight to the Registry if they feel that the Registry is acting in bad faith.
What is the Registry Restriction Dispute Resolution Procedure (RRDRP)?
RRDRP is designed to address post delegation concerns. It allows complainants to assert that the Registry operator has not complied with its stated registration restrictions.
Does MarkMonitor offer solutions to detect domain name abuse in new gTLDs?
Yes. MarkMonitor Brand Protection™ identifies infringement across all new gTLDs.