2010 Domain Name Year in Review – Oh, What A Year It Was!

Many of us were expecting radical changes in 2010 to the domain name market. There definitely were some of those – just not the ones I expected. From the seizure of domains names by the US Government to ICANN’s removal of restrictions on Registry / Registrar cross-ownership, 2010 was a year full of surprises.

Below, I’ve compiled what I think were the biggest domain name stories in 2010:

So what can we expect in 2011?

By year’s end, I believe that a number of ccTLD registries will make concerted efforts to improve domain security by implementing additional layers of security including Registry Locking, which already exists for .com, .net and .biz.

Also, with the highly anticipated rollout of DNSSEC for .com in Q1 2011, I expect to see significant uptake in the deployment of it, especially by highly-trafficked sites.

Finally, I certainly hope that the GAC’s outstanding issues relative to new gTLDs are resolved, and that ICANN is able to formally launch their program in a rational, controlled and informed manner. Although there is yet another delay in the process, companies should continue to move down a path of due diligence to determine the right approach – whether it’s to focus solely on defensive measures or to apply for a custom TLD.