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Stefanie Ellis
AntiFraud Product Marketing Manager, AntiFraud Solutions
November 16, 2017
There was a time when the biggest perceived threat to corporations online was the lone, basement-dweller whose mission to unleash makeshift mayhem left unsuspecting networks vulnerable to attack. Names like Albert Gonzalez, who notoriously extracted millions of credit and debit card numbers from TJX Companies, might come to mind. Cybercrime, however, has evolved to unprecedented levels of complexity that looked more like business structures than singular bad actors. Today, crime rings often include organizational charts, international reach, C-level executives and even human resources departments. Crimeware-as-a-service (Caas) tools like these make recruiting easier than ever for ring leaders. In fact, some even... Read More

Product Marketing Manager, AntiCounterfeiting
Brand Protection: More than a Luxury for Luxury Names
It's estimated that the total value of fakes sold worldwide each year numbers as high as $1.8 trillion, with watches, bags, clothing, jewelry and perfume making up the bulk of goods seized at borders. Welcome to the life of countless luxury brands, now an appealing target for online counterfeiters who lure consumers to rogue sites under the guise of their prestigious names. International fashion leader Valentino SpA discovered this firsthand when unauthorized website and marketplace sales, along with misrepresentation on social media, began plaguing the business. It soon became obvious that the problem was too large for an in-house legal team... Read More
Tags: luxury
Senior Brand Protection Product Marketing Manager
Technology Makes Better Brand Protection Possible
In my previous blog post, I wrote about the importance of taking a consumer-centric approach to brand protection. In order to accomplish this, technology must be at the forefront, and MarkMonitor is once again the industry front-runner in building a cutting-edge platform to accomplish this. MarkMonitor has invested in developing new technology and best practices to protect well-intentioned consumers from falling victim to online counterfeit goods and brand abuse. If we want to protect these well-intentioned consumers, we need advanced technology that prevents brand abuse across these most visible pages. MarkMonitor employs its own purpose-built harvesting technology to successfully replicate a... Read More
Senior Brand Protection Product Marketing Manager
How Do You Protect Consumers from Online Brand Abuse?
There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices. To prevent revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods. Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors. MarkMonitor takes a unique, consumer-centric approach... Read More
Tags: Brand Abuse
Domain Client Services Manager
Registering #Hashtags in the Domain Space
The internet is known for viral storms of popular content that often fade just as quickly as they rise. #Hashtags are a simple solution for tagging branded content and consumer feedback in an accessible way. However, the simplicity of the medium makes hashtags inherently unstable. While this tagging system easily identifies content for users to find, branded hashtags require maintenance and constant user engagement in order to effectively work. Hashtags are unique in that they do not need to be acquired, like domain names. This makes them easy to use by brands and consumers alike, but difficult to manage. Because hashtags... Read More
Senior Writer
File First in China — or Risk Forfeiting Your Brand
Can you say your brand name in Mandarin? If not, it might be time to learn. With more than 721 million internet users, China has become a mecca for online shopping — as well as the source for more than 60 percent of the world’s counterfeit goods, according to the Organisation for Economic Co-operation and Development (OECD). The country’s trademarking law adopts a first-to-file principle, which grants exclusive trademark rights to the earliest party that applies to register. If you’re overseeing a brand with worldwide appeal, this is worth noting. While there are possible legal grounds for protecting unregistered trademarks and... Read More
Tags: China

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More