Global Online Shopping Survey

Counterfeits Pose Health Risk to Your Customers

Fake products damage more than your brand reputation — they erode consumer trust and even jeopardize public health.

A new study on the growing trend of online shopping provides a complete breakdown of this global problem and calls brands to action in protecting their consumers.

32% of respondents cited makeup as their most commonly purchased fake item.

Highlights of the report:

  • More than one-quarter of survey respondents unknowingly purchased inauthentic consumer goods online.
  • Counterfeit makeup, skincare, supplements and medication are often compromised due to incorrect or improperly measured ingredients.
  • Brands and consumers are encouraged to stay proactive and educated about the risks of online shopping.