Press Release

Nearly half of consumers fear buying counterfeit holiday gifts

Thirty-one percent admit they’ve been fooled by fakes

San Francisco, CA: December 12, 2017 – Trickery is trending this holiday season – at least for online criminals. Forty-five percent of shoppers worry about unintentionally buying imitation goods over the winter holiday, according to the latest research from MarkMonitor, the world leader in enterprise brand protection. Despite the fact that 91% said they wouldn’t knowingly buy a counterfeit product as a Christmas present, nearly one in three say they have been duped into buying a fake product.

This figure is up 35% from similar MarkMonitor research in 2016 that found 23% of consumers had unintentionally bought a fake product. Of the 31% of shoppers who unwittingly bought a fake, more than one-third (34%) said they had done so two to three times. Another 11% said it had happened between three and five times, while 5% stated that it had happened more than five times. In addition, half of shoppers said these fake products had been bought as holiday gifts.

“It’s that time of year once again when consumers are on the hunt for the best gifts,” says Chrissie Jamieson, vice president of marketing at MarkMonitor, a brand of Clarivate Analytics. “As savvy shoppers, they use the Internet to search for bargains. Unfortunately, this opens them up to a lot of risk from counterfeiters, who use the same channels to sell their products and dupe shoppers. The problem is escalating with the addition of new social media platforms and apps, all of which can be used by counterfeiters.”

Shoppers were most confident in their online safety when it came to purchasing via online marketplaces (86%), links in search results (67%) and smartphone apps (56%). However, the first two were also identified as channels through which fake goods were purchased – with online marketplaces at 42%, links in search results at 15% and social media at 10%.

Research shows that 86% of consumers believe brands should be doing more to protect them from buying fake goods. This is evident in follow-up actions shoppers say they take after accidentally buying a fake product: 44% warn family and friends about the brand, 25% stop spending on the brand and 22% said their perception of the brand was negatively affected.

“Research shows that shoppers are conscious of the counterfeiting threat, and some have even fallen victim to it – on more than one occasion,” Jamieson says. “What is also telling is that, increasingly, consumers believe that brands need to do more to protect them from the presence of fake goods on the Internet. The impact on shoppers is significant as they lose money, are inconvenienced and could even be subjected to health risks. For brands, there is reputational damage, loss of revenue and customer trust to consider. All of these issues reinforce the point that while consumers should be more vigilant when shopping online, businesses must do all they can to protect themselves and their customers.”

The research was commissioned by MarkMonitor and conducted by independent survey company Vitreous World. A sample of 3,455 adults from nine countries were surveyed, including the UK, US, Denmark, France, Germany, Italy, Netherlands, Spain and Sweden. Interviews were conducted online in November of 2017.

To read the full report, please visit: www.markmonitor.com/counterfeiting-concerns-barometer.

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About MarkMonitor

MarkMonitor, a leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust. For more information, visit www.markmonitor.com.

About Clarivate Analytics

Clarivate Analytics is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. Building on a heritage going back more than a century and a half, we have built some of the most trusted brands across the innovation lifecycle, including the Web of Science, Cortellis, Derwent, CompuMark, MarkMonitor and Techstreet. Today, Clarivate Analytics is a new and independent company on a bold entrepreneurial mission, to help our clients radically reduce the time from new ideas to life-changing innovations. For more information, please visit clarivate.com.

Forward-Looking Statements

This press release and oral statements made with respect to information contained in this release may contain forward-looking statements regarding Clarivate Analytics. Forward-looking statements provide Clarivate Analytics’ current expectations or forecasts of future events and may include statements regarding anticipated synergies and other future expectations. These statements involve risks and uncertainties including factors outside of Clarivate Analytics’ control that may cause actual results to differ materially. Clarivate Analytics undertakes no obligation to update or revise the statements made herein, whether as a result of new information, future events or otherwise.

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