SAN FRANCISCO, June 3, 2014 – MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today announced MarkMonitor Brand Protection™ – Mobile Apps. With this new offering, brands can detect and remove instances of brand infringement and misuse in popular mobile app marketplaces. By discouraging brand impersonation and false association in mobile channels, companies can reduce customer confusion, reinforce brand trust and protect m-commerce revenues
In 2013, smartphones and tablets made up almost 35 percent of online traffic and 16.6 percent of online sales1, showing the growing popularity of alternative sources to interact with retailers. With that popularity comes the opportunity for cybercriminals to take advantage of unsuspecting consumers and unprepared brands. With sales in m-commerce predicted to increase by more than $420 billion by 20182, more brands will embrace apps to reach their audience, making it important for them to protect their revenue against scammers looking to maliciously use their names and logos.
“Consumers are flocking to mobile channels to research and make purchases and where consumers go, so do scammers,” said Frederick Felman, chief marketing officer of MarkMonitor. “Brands need to be prepared to protect their revenue and reputation in today’s mobile world.”
The new offering extends MarkMonitor Brand Protection to mobile channels, helping brands improve customer satisfaction and provide consistent brand messages by identifying potentially counterfeit or infringing apps. Brands can also use the new capability to help app developers and partners use brand assets properly by discovering non-compliant use of trademarks and logos. Integrated enforcement capabilities along with reporting and case management tools allow brands to report, manage and track cases of infringement to resolution.