SAN FRANCISCO, June 16, 2015 – MarkMonitor®, the world leader in enterprise brand protection and a part of the IP and Science business of Thomson Reuters, today announced it is a recipient of the Online Trust Alliance (OTA) 2015 Online Trust Honor Roll for demonstrating exceptional brand and consumer data protection, security and privacy in the ever changing security and privacy landscape.
“Trust is the foundation of business in the digital age, and brands that are proactive in protecting their customers as well as their brands see the benefits across the board,” said Te Smith, vice president, communications, MarkMonitor. “The best practices espoused by the Online Trust Alliance are a blueprint for brands to demonstrate their commitment to data protection, security and privacy.”
OTA, a non-profit organization, works with industry leaders to enhance online trust and empower users, while promoting innovation and the vitality of the Internet. The OTA aims to help educate businesses, policy makers and stakeholders to develop and implement best practices and tools to enhance users’ security, privacy and identity. The 2015 Honor Roll includes a composite analysis of sites and security and privacy practices focusing on three major trust pillars including: domain, brand and consumer protection; site, service and infrastructure security; and, protection, privacy and transparency.
“Today’s businesses are stewards of ever-increasing amounts of users’ personal and sensitive data,” said Craig Spiezle, executive director of the Online Trust Alliance. “Being a recipient of the 2015 OTA Online Trust Honor Roll means MarkMonitor exceeds the voluntary best practices in data protection, security and privacy.”
As the only comprehensive, independent online trust audit, the 2015 Honor Roll focuses on increasing awareness and preference for best practices to help protect users. The audit evaluated over 900 websites across multiple sectors including; the Internet Retailer Top 500, the FDIC Top 100 Banks, the Top 50 Federal Government sites, the Top 50 Social Networking sites, the Top 50 News/media sites, Internet of Things and OTA Members. Based on a composite weighted analysis, those sites that score 80 percent or better are recognized in the Honor Roll. Combined only 45% of the companies qualified, while over 40% were found to have significant site vulnerabilities or inadequate privacy policies.
Now in its 7th year, the 2015 Online Trust Audit Honor Roll expands to a broader set of privacy and security enhancing criteria reflecting input from over 100 companies, consumer advocates and security professionals. To review the full 2015 Honor Roll report, please download a free copy at: https://otalliance.org/HonorRoll
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, and meaningful self-regulation and data stewardship. Its members and supporters include leaders spanning the public policy, technology, ecommerce, social networking, mobile, email and interactive marketing, financial, service provider, government agency and industry organization sectors. https://otalliance.org