SAN FRANCISCO, Feb. 15, 2012 – MarkMonitor®, the global leader in enterprise brand protection, today announced the availability of Price Monitoring. Strengthening the current suite of offerings in the MarkMonitor Brand Protection™ service, Price Monitoring helps brands combat the erosion of their brand and online revenues.
Price Monitoring significantly aids in the identification of inconsistent pricing in the channel by automatically detecting when minimum advertised price (MAP) agreements and policies have been violated by online retailers. Comprehensive scans of authorized retailer sites provide global visibility of online retailers for efficient channel management.
“In the digital age, customers enjoy tremendous freedom when shopping online, while brands face the serious challenge of managing complex multi-channel environments,” said Frederick Felman, chief marketing officer of MarkMonitor. “Monitoring price variations is a crucial part of maintaining healthy channels and margins while reducing customer confusion and helping to strengthen brands.”
The new Price Monitoring capability consistently and accurately monitors and prioritizes MAP violations across channels, while granting visibility into how authorized online retailers are pricing products online. The capability helps avoid channel price conflicts and maintains channel harmony.
Pricing and availability
Price Monitoring is available immediately. Pricing varies depending on configuration. For more information please visit the informational page for MarkMonitor Brand Protection.