San Francisco, CA: December 3, 2015 – MarkMonitor®, the world leader in enterprise brand protection, today announced a new capability in its Domain Management solution — key performance indicators (KPIs). The KPIs provide actionable intelligence that helps brand owners evaluate and improve domain portfolio performance.
The MarkMonitor KPIs for portfolio growth, domain utilization and brand coverage provide brand owners the insight they need to manage their global domain portfolios. The KPIs are represented as graphs, accessible via the customer portal. In addition to portfolio metrics, the new capabilities also include industry benchmarking data.
“Now, more than ever, with the introduction of the new generic top level domains (gTLDs), it’s crucial that customers have the insights they need to be able to right-size their domain portfolios and make sure they aren’t overloaded or misaligned.,” says Alison Simpson, Product Marketing Manager, Domain Management at MarkMonitor. “By accessing industry-leading data, users can view brand and domain registrations within their domain portfolio and benchmark against others in their industry.”
The launch of the KPIs is the latest addition of features in an ongoing initiative aimed at helping MarkMonitor customers make informed decisions and optimize their portfolios. Other features launched this year include Website Thumbnails that show a view of domain names and where they are pointing to; and Integrated Domain Score, which helps brand owners score their domains based on a proprietary algorithm to provide an indication of value.
The KPIs support the best practices that MarkMonitor has developed based on its 15 years of experience as the industry’s first corporate-only domain registrar.