Press Release

Counterfeit consumer goods online pose risk to shoppers’ health

27% of online shoppers have been duped into buying fake make-up, skincare and medicine

SAN FRANCISCO, July 18, 2017 — New research from MarkMonitor®, the world leader in enterprise brand protection, reveals counterfeit goods still pose a significant risk to consumers. More than one-quarter of respondents (27%) said they had unwittingly purchased non-genuine consumer goods online. This included every day items, such as make-up (32%), skincare (25%), supplements (22%) and, worryingly, medication (16%).

Respondents found these non-genuine goods were found through a variety of online channels, including online marketplaces (39%), search engines (34%), mobile apps (22%) and social ads (20%).

Respondents were also asked which of these channels they trusted to deliver goods that met their expectations all or most of the time. Brand websites were most trusted (89%), followed by online marketplaces (74%), online pharmacies (67%) and mobile apps (67%).

The research was conducted on behalf of MarkMonitor by independent market research firm Vitreous World. The aim was to examine online buying behaviour related to consumer goods, including make-up, toiletries, medicines, vitamins and supplements, purchased outside of supermarket shopping.

“The threat of counterfeiters is ever-present, affecting both brands and consumers. For brands it’s all about the loss of revenue, reputation and customer trust. However, when it comes to non-genuine consumer goods such as cosmetics, skincare, sun care and medicines, the consequences for shoppers are far greater, affecting their health and wellbeing. As a result, it is up to brands to ensure they have a solid online brand protection policy in place to deal with the counterfeit threat and keep their customers safe from harm,” says Anil Gupta, Chief Marketing Officer of MarkMonitor.

This sentiment was also reflected in the research, with 34% of respondents stating they believed it was a brand’s responsibility to protect them from counterfeiters. This is reinforced by the fact that almost four in every 10 consumers that unwittingly bought a fake product complained directly to the brand. In addition, with 80% of consumers relying on online reviews before making buying decisions, ensuring customer satisfaction is crucial.

The survey also found that there is little desire to willingly purchase counterfeits. The majority of consumers (83%) stated they would not buy non-genuine consumer products, such as make-up, skincare and medicines.

Respondents were surveyed online across 10 countries, including the UK, US, China, Denmark, France, Germany, Italy, the Netherlands, Spain and Sweden. Interviews were conducted online and were completed between 4-10 May 2017.

To read the full report, please visit: http://www.markmonitor.com/shopping-barometer-2017

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About MarkMonitor

MarkMonitor™, a Clarivate Analytics company, is the leading enterprise-level domain registrar trusted by organizations globally to establish an online presence and protect domain portfolios. Through an extensive suite of products and consultative services, MarkMonitor enables technology, legal and marketing teams to securely register and strategically manage domain portfolios critical to business goals and reputations. Powered by domain industry data, insights and expertise, MarkMonitor helps customers maximize portfolios while mitigating risk of consumer fraud or confusion from third party domain registrations. For more information, please visit www.markmonitor.com.

About Clarivate Analytics

Clarivate Analytics is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. Building on a heritage going back more than a century and a half, we have built some of the most trusted brands across the innovation lifecycle, including the Web of Science, Cortellis, Derwent, CompuMark, MarkMonitor and Techstreet. Today, Clarivate Analytics is a new and independent company on a bold entrepreneurial mission, to help our clients radically reduce the time from new ideas to life-changing innovations. For more information, please visit clarivate.com.

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