Press Release

68% of shoppers have unintentionally bought counterfeit gifts

SAN FRANCISCO, 13 December 2018 – Counterfeiters are capitalising on the festive season; this is according to new research by MarkMonitor, the world leader in enterprise brand protection. One in three (30%) consumers has inadvertently bought a fake product, with 68% of the counterfeit items being bought as presents.

The fear of fakes and online fraud are ever-present, especially over the festive season. Forty-five per cent of consumers worry about buying fake products as gift, 46% are worried about using their credit cards online, and 53% don’t shop via social media.

The research surveyed 2,600 consumers from across the U.K., U.S., Germany, France and Italy to gauge attitudes around online shopping, buying counterfeit products and the role of brands.

Results show that, while not all festive season shopping happens online, consumers spend most of their money online (via marketplaces 37% and brand websites 17%), with 38% spending most of their budget in physical stores.

In addition, consumers demonstrated the highest confidence levels in security when shopping through online marketplaces (88%), followed by clicking on links in search results (63%) and smartphone apps (59%).

Ironically, those consumers that unwittingly purchased fake products did so through online marketplaces (26%), smartphone apps (17%), clicking on links in search results (13%) and sponsored social media adverts (11%). This occurs despite many channels, such as marketplaces, having programmes in place to mitigate the risk of counterfeit sales.

“Consumers are getting smarter about their online shopping behaviour, but that’s still not enough. They are falling victim to counterfeiters and being duped into buying fake goods. Increasingly, they look to brands for guidance and protection, and it’s vital these brands ensure they’re doing all they can to keep their customers safe, not just at Christmas but throughout the rest of the year as well,” says Chrissie Jamieson, VP of marketing, MarkMonitor.

The research shows the majority (88%) of consumers who’ve been duped by counterfeiters say brands should be doing more to protect them.

“Shoppers are spending more money online, which increases the risk of fraud or inadvertently buying counterfeit goods. This really highlights the all-encompassing nature of brand protection across all channels, even those that are most trusted by consumers. Ultimately, it’s not just about brands protecting their reputation and revenue, nor is it just about making sure consumers don’t lose money or are inconvenienced. Many fake products, such as electronics, cosmetics, and even toys, pose a tremendous risk to physical health and well-being.”

The research was commissioned by MarkMonitor and conducted by independent survey company Vitreous World. A sample of 2,600 adults from five countries were surveyed, including the U.K., U.S., France, Germany and Italy. Interviews were conducted online in November 2018.

The full research report can be found here.

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About MarkMonitor

MarkMonitor, a leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust. For more information, visit www.markmonitor.com.

About Clarivate Analytics

Clarivate Analytics is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. Building on a heritage going back more than a century and a half, we have built some of the most trusted brands across the innovation lifecycle, including the Web of Science, Cortellis, Derwent, CompuMark, MarkMonitor and Techstreet. Today, Clarivate Analytics is a new and independent company on a bold entrepreneurial mission, to help our clients radically reduce the time from new ideas to life-changing innovations. For more information, please visit clarivate.com.

Forward-Looking Statements

This press release and oral statements made with respect to information contained in this release may contain forward-looking statements regarding Clarivate Analytics. Forward-looking statements provide Clarivate Analytics’ current expectations or forecasts of future events and may include statements regarding anticipated synergies and other future expectations. These statements involve risks and uncertainties including factors outside of Clarivate Analytics’ control that may cause actual results to differ materially. Clarivate Analytics undertakes no obligation to update or revise the statements made herein, whether as a result of new information, future events or otherwise.

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