2018 SHOPPING SURVEY
New report shows the value of protecting a business online
Online shopping continues to soar, with confidence in digital marketplaces at an all-time high. This channel is also where most counterfeiting happens.
In a new report, Global Online Shopping Survey 2018, MarkMonitor reveals insights about a growing need for proactive strategies in a world where shoppers trust brands more than ever for protection. You’ll also learn about consumer fraud concerns, how counterfeiting impacts brand perception and other online channels to monitor for threats.
A few of the highlights:
- 20% of respondents say they do 75% to 100% of their shopping online.
- Smartphones aren’t far behind PCs as the primary shopping device.
- Many consumers rely on reviews to validate website trustworthiness, with SSL certificates trailing in second place.