Social Media: Insights into Consumer Behavior

Troy Fuhriman
Director, Global Brand Services
Akino Chikadao
Portfolio Marketing Director

There’s little doubt that social media has transformed the way consumers and businesses conduct transactions online. MarkMonitor wanted to better understand how consumers behave on social media. We surveyed 2,603 global consumers to find out their thoughts, perceptions and experiences around the use of social media.

Brand owners can benefit from better understanding what consumers care about, what concerns they have and how they can improve their engagements on social media. During this webinar, learn more about:

  • What consumers shop and engage with brands on social media platforms
  • What concerns they have, and what they expect from brand owners
  • How brand owners can improve their brand protection programs using these platforms