Recently MarkMonitor partnered with Michigan State University’s Center for Anti-Counterfeiting and Product Protection (A-CAPP) to commence a research study into the overlap of counterfeiting with other, arguably more serious, crimes. The research study used the A-CAPP Center’s Product Counterfeiting Database to search thousands of court records and empirical databases to correlate counterfeit operations with many other illegal activities.
Research shows that 23 percent of consumers unknowingly purchase counterfeits, and most are well-intentioned buyers that recognize the value of acquiring the genuine article.
Tune in to our webinar to hear brand protection experts Zac Wolf and Trevor Robbins discuss proven best practices for keeping your brand assets secure in the vast and rapidly changing Chinese market.
During this webinar you’ll learn how to detect unauthorized branding on social pages, user names and posts, and existing social site enforcement policies – and gaps you should be aware of what unauthorized use of copyrighted content, images, and tradem