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According to webhosting.info, MarkMonitor registers more corporate domain names than any other Internet registrar.

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Domain Advisory Services

Strategic foundation, expert guidance.

Domain portfolio management is at the core of protecting and enhancing brands online. Yet in today’s rapidly evolving global business and online environment, even the largest global enterprises may not have the internal resources and expertise needed to protect its interests. This holds especially true at certain critical junctures, such as during mergers and acquisitions or when a new product is launched.

MarkMonitor Domain Advisory Services give global enterprises the expertise, resources, and confidence to move forward, achieving important marketing, competitive and cost-reduction goals while protecting and enhancing their brands online.

MarkMonitor Domain Advisory Services are designed to advise companies using thorough needs assessments, proven methodologies and industry best practices. Offerings include helping companies understand domain portfolio risks and opportunities, define an ideal portfolio, and efficiently acquire and secure that portfolio. Specialized domain portfolio services are also offered in support of consolidation, new product launches as well as mergers and acquisitions.

The Domain Advisory Service practice areas include:

	HIGHLIGHTS	BENEFITS
Domain Portfolio Review and Evaluation	Comprehensive risk assessment, recommended Ideal Domain Portfolio and comprehensive internal policy documentation to support ongoing portfolio management.	Provides recommendations for maximizing domain portfolio value while minimizing brand risk. Provides strategies for ongoing, streamlined maintenance through proven domain management best practices. Supports and enhances business and marketing objectives.
Domain Portfolio Consolidation	Locates and catalogs domain names across multiple business units and registrars, consolidates them into a single repository and facilitates ongoing portfolio management.	Efficiently completes an otherwise difficult and potentially inaccurate effort, in support of a global domain strategy. Leverages MarkMonitor expertise to facilitate the safe and accurate transfer of domains. Reduces portfolio complexity and maintenance costs, while improving portfolio visibility and control.
New Product Launch Support	Confidentially provides domain name clearance and availability, masks new domains during the pre-launch period and monitors for potential naming infringement throughout and after the launch cycle.	Protects new product and brand investments, prevents domain-related launch delays and enables consistency with existing global domain strategy. Safeguards valuable brands – new and old – and facilitates online marketing efforts.
Merger and Acquisition Due Diligence	Identifies and analyzes target company’s domain portfolio ownership, recommending next steps for portfolio consolidation. Administers necessary transfers, recommends new registrations, and monitors for infringement.	Meets critical need to identify and incorporate target company domain portfolio efficiently, while minimizing risk during and after transition period.

The industry's deepest experience, expertise and most comprehensive advisory services. As the leading provider of Domain Management to more than 50 of the Fortune 100, MarkMonitor brings unrivaled expertise to these endeavors. Our technology-enabled consulting services help us to advise some of the world's largest enterprises on how to minimize the time, cost and complexity involved with managing their valuable domain portfolios.

At every step of the domain management lifecycle, highly experienced MarkMonitor brand consultants apply highly evolved risk assessments, proven methodologies and proprietary practices to achieve exceptional domain portfolio success.